SEO which is known as search engine optimization has completely changed the way most organizations are doing business. The Internet which is currently the world biggest marketplace has changed the way customers search for products and where they buy goods and services they need. So, therefore, companies that want to keep making profits have to adjust their marketing strategy in response to the transformation in consumers buying habits and the easiest way to do this is by engaging in SEO.

Traditional means of businesses which involve marketing through newspaper and television advertising do not integrate well with the powerful SEO medium of the Internet and have become less and less effective as a result.
With the popularity of SEO, the speed at which business is been done has rapidly increased. Customers can easily search for a product on Google, Wikipedia etc and your SEO optimized product will appear first giving you higher chances of the instant sale and within minutes or seconds, the transaction will be completed.

SEO has also changed the way companies do business by allowing them to focus on product contents since the Internet is driven by content. Instead of the traditional public awareness and product campaign they now create articles, YouTube videos for customers to easily get a review of their products at anytime from anywhere around the globe. The more high-quality content you can provide a potential customer with, the greater your company credibility and the increased chances that they will spend their money with you
SEO is gradually changing some of the most useful means of internet marketing such as Facebook ads, Google Ad sense and LinkedIn because unlike other advert medium SEO allows you to market to people when they are looking for the products and services your business provides. They can even find the services you offer by showing up in Google maps. Something that local Frankston SEO companies are taking full advantage off. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.