For those who have just discovered that they can do some great things over the internet, you’ve probably come across the question of SEO versus social media, and which one is better. Maybe you only have time to focus on a single strategy, meaning you have to choose which one gets most of your effort.The truth is that you are looking at two different entities. Yes, both generate traffic, but there are distinct differences you should always keep in mind.

SEO

Search engine optimisation will see you getting exposure through search engines, and search engines produce organic traffic. In other words, if you want the best traffic for conversion purposes, SEO is probably the way to go.

However, it’s not just the organic traffic that makes SEO tactics so popular. Higher rankings also give websites authority in their niche, meaning users tend to trust these sites more than they will trust sites ranking on the second or third page.

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Social Media

Social media platforms are great for networking and building a brand. It is also a lot easier to generate traffic if you can come up with some viral posts.

Of course, people on social media are not going to be so eager to spend money, but they are willing to share interesting posts with friends and family. So, if you are looking for high traffic numbers, social media is the way to go.

Final Verdict

For the most part, website owners will establish an SEO strategy before going on to social media. But everything depends on what you want to achieve. With SEO, you get organic traffic that converts well when ranking on Google, but the competition for higher rankings is pretty hectic. If you want networking and numbers, social media platforms will be the better option, although it will still require effort on your part.