SEO which stands for search engine optimization Wiki says “the process of affecting the visibility of a website or a web page in a search engine unpaid results” this is done by simply ranking your website first on search engines such as google, Bing, Yahoo etc. We are all aware that the primary aim of all marketing strategy is to increase sales and make extra profit by increasing the number of visitors on your website. Therefore SEO is one of the easiest and effective ways marketers can promote their businesses to the world. Below are some reasons why SEO is a necessary part of all business marketing strategy
    SEO increases business visibility; the main aspect of marketing is to be able to showcase or advertise your business/product to the globe so as to increase sales. Since SEO helps to put you first on google and showing your products first to the world it has helped to full fill your marketing goal.  
    SEO Brings Your Business Traffic; SEO is the only marketing strategy that automatically brings people/traffic into your online store and by so doing increasing the likelihood of product sales. Sure by itself, traffic is not going to make you any money you need to have products or services that satisfy consumers needs
    SEO Has One of the Best ROI’s in Advertising; Studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads even better than social media ads such as Facebook, YouTube, LinkedIn etc.  SEO which is an inbound marketing strategy; that is it allows you to market to people when they are looking for the products and services your business provides.  You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
From the above reasons, it’s obvious that SEO service is practically one of the most effective methods of promoting and increasing business sales. For this, we all need to consider SEO as a major factor in our marketing tools if our business must excel.